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Why use custom metrics? The main idea behind custom metrics in Adobe Target is to fire an mbox upon success

The power of personalisation in CRO

The evolution of CRO: A historical overview

How to beat an impeding economic crisis with innovation, not stagnation

Sandeep Shah, from Webtrends Optimize talks defensive optimisation

Walking in your customer’s footsteps

The 7 most common accessibility issues

Thomas Lawson, from AB Tasty answers our questions

Experimenting on Single Page applications – Adobe

How Good Are Your Test Ideas?

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