GA4 Agony Aunt: “Oh no! My AWIN traffic isn’t showing up correctly!”
Dear Unattributed Ursula, I’m sorry this is happening. Don’t worry—it can be resolved! If you’re noticing that the AWIN traffic reported in GA4 is significantly lower than in your AWIN reports, it could be due to two main causes. AWIN Traffic in “Unassigned” Channel AWIN traffic may be incorrectly grouped into the “Unassigned” channel if […]
GA4 Release Notes Explained: Plot Rows
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
GA4 Release Notes Explained: Anomaly Detection
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
