GA4 Agony Aunt: “Help! My GA4 Traffic Report Only Shows Paid Social!”
Dear Missing-Traffic Taylor, That’s frustrating! If your All Sessions traffic report is only showing Paid Social and nothing else, there’s a good chance that a filter, segment, or data issue is blocking the rest of your traffic. Let’s track down the culprit. 1. Check If a Filter or Comparison Is Applied Sometimes, GA4 reports only […]
GA4 Agony Aunt: “Oh no! My Google Ads data isn’t showing in GA4!”
Dear Ad-Spend Andy, Great question! If Google Ads data isn’t showing in GA4, it usually means the two aren’t properly linked, or something is blocking the data from flowing through. Let’s get those numbers where they belong. 1. Check if Google Ads and GA4 Are Linked GA4 won’t pull in Google Ads data unless the […]
GA4 Agony Aunt: “Help! Why Is GA4 Undercounting My Shopify Orders?”
Dear Missing Sales Sam, Great question! A mismatch between Shopify orders and GA4 purchases is a common headache, but don’t worry—it’s usually down to a few key differences in how each platform tracks transactions. Let’s break it down and get those numbers closer together. 1. Tracking Issues: Is GA4 Receiving All Purchase Events? GA4 relies […]
GA4 Release Notes Explained: Benchmarking
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
How to optimise your checkout process for maximum conversions
It goes without saying that the checkout process is critical for conversions. As the final hurdle between intent and action, it’s crucial to ensure you get people across the line. There are basic guidelines to follow for any checkout page, along with more detailed heuristics from leading user experience experts. However, it ultimately takes testing […]
GA4 Release Notes Explained: New Tag Diagnostics
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
