GA4 Agony Aunt: “Help! I Can’t See My Conversion Funnel!”
Dear Funnel-Frustrated Fiona, Great question! Setting up a clear view of your conversion funnel in GA4 is essential for understanding user behaviour and optimising your sales journey. Don’t worry, Fiona—GA4 has tools that make this possible with a bit of setup. To track your funnel, follow these steps: 1. Use Events to Track Key Actions […]
GA4 Release Notes Explained: Data Import
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
GA4 Release Notes Explained: Transaction Reports
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
GA4 Agony Aunt: “Oh no! My AWIN traffic isn’t showing up correctly!”
Dear Unattributed Ursula, I’m sorry this is happening. Don’t worry—it can be resolved! If you’re noticing that the AWIN traffic reported in GA4 is significantly lower than in your AWIN reports, it could be due to two main causes. AWIN Traffic in “Unassigned” Channel AWIN traffic may be incorrectly grouped into the “Unassigned” channel if […]
GA4 Release Notes Explained: Plot Rows
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
GA4 Release Notes Explained: Anomaly Detection
Using GA4 can be a learning curve for many of us – but Google is doing its best to make life easier by updating the tool regularly. However, navigating to Google’s release notes and understanding the impact of these updates isn’t the most intuitive process when we’re swept up in day-to-day business. That’s why we’re […]
