REO is a customer experience agency. We are an eclectic mix of bright and creative thinkers, embracing the best of research, strategy, design and experimentation to solve our clients’ toughest challenges. We work across a variety of sectors, with companies such as Amazon, M&S, Tesco and Samsung.
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Dear Not Set Ned This is a common issue in GA4, but don’t worry—it can be fixed! The “not set” message appears when GA4 doesn’t receive data in the order it expects. Here’s what’s likely happening: Landing Pages Show “Not Set”: This can happen if the first action GA4 notices isn’t someone viewing a page. Imagine […]
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Worried we'll send you crap? Don't. No crap. No spam. Only the best insights.